Secret Weapon is the bomb! And Dan Neri is a genius. I maybe shouldn’t say this, but the best billboard standing right now is Buckin’ Delicious- and its EVERYWHERE! What other brand can have this much fun? It was a blast to shoot too. Jack is a gentleman and the food was very well behaved. That chicken had an attitude though. We shot all of the out of home and the video tails for their TV (all over Hulu).
Cant wait until the next round, Jack… Big ups. No one has made riding a chicken look so good.
:t
