! So happy with these. The Prius C national advertising with Saatchi. It’s a modified Game of Life. Truly. We shot the cars in January under the thoughtful supervision of Cindy, Rebecca and Erik – and the amazing CG was done by Rizon Peren, www.rizon.be Our own Coco made the cars so beautiful.
Easily the happiest and best true collaboration that we have done in a while. Look for the ads in all sorts of pubs and outdoor soon.
Saatchi has done such a nice job with the entire Prius line, keeping the models separate, yet all as a good cohesive unit. Keep watching!